Commercial Real Estate (with a twist).

When I started GK|CRE (www.genekansas.com) over 7 years ago, I did so with the goal of "not being confused with any other commercial real estate brokerage firm". I loved my time and the education I received while working at the big firms, and owe a lot to the goodwill, contacts, knowledge and know-how that resulted from that experience. That being said, Atlanta's commercial real estate brokerage industry is basically a good ole boy network of khaki and confabulation about birdies, basketball and bbq, and that is just not me. More than it not "being me", that's not the way the majority of the world works nor what they want.

We do not have to look very far to verify my intuition. Take President Obama's election as a prime and recent example. The country wanted change. We wanted a voice that represents a new America, one of consciousness, conscientiousness, hope, creativity and community. Whether or not you voted for him is irrelevant, the fact is that there are 70,000,000 people who believed that their voice was not being heard. The same goes for those looking for assistance with commercial real estate...they are not being represented with their mantras in mind.

My belief is that real estate is a non-factor without representing the voice of the people behind the property. What we want and need is to go beyond the fours walls of literal space. Beyond the break room at the office, the window of the storefront, the kitchen of the restaurant, the loading dock of the warehouse and the counter of the coffee shop. It's just as important to have a conference room and a place to put Accounting as it is to know that the property offers a recycling program. Making sure square footage is acceptable goes hand-in-hand with the accessibility to public transportation. The cost of rent is only a good deal if the space speaks to marketing message you are trying to achieve. Having natural light should be weighed equal to the address on the door. It's our perspective to and implementation of our priorities in the external world that creates the perfect space.

Sure there are people and companies that don't give a crap about any of this stuff. If you are one of those people or one of those companies, we are happy to put you in touch with a talented commercial agent who shares your perspective. However, if you do care about light and the proximity of a good burger and positive energy and the environment and how a space matches your image and identity, we'd love to help.